Our Team
Former Amazon Seller Performance teams. Now we’re on your side.
ecommerceChris is a boutique compliance and escalation firm led by former Amazon Seller Performance team members. We handle high-stakes threats like account reinstatements, ASIN appeals, and listing compliance with the right strategy, evidence, and escalation, no shortcuts
Chris McCabe
Ex-Amazon Seller Performance. I get sellers out of Amazon trouble fast.
I spent years at Amazon evaluating seller performance and enforcing policy, so I know exactly how reinstatement decisions get made.
In 2014, I founded ecommerceChris to help brands communicate with Amazon the way Amazon expects, using root cause analysis, convincing corrective actions, and supporting evidence. I’ve guided many thousands of complex cases and crafted high-level escalations as needed.
Chris specializes in Seller Performance cases, including review manipulation, IP infringement, counterfeits, inauthentic inventory, condition complaints, code of conduct violations, and related account issues.
He works on ASIN and account reinstatement, abuse reporting, and related escalations.
Chris co-hosts the Seller Performance Solutions podcast and runs the @ecommerceChris YouTube channel with 300+ videos.
Leah McHugh
Listing & Product Compliance Investigator
Leah specializes in listing compliance, product compliance, including regulatory compliance, and brand registry issues.
She works on ASIN and account reinstatement, abuse reporting, and related escalations.
Leah co-hosts the Seller Performance Solutions podcast with Chris McCabe and co-runs the @ecommerceChris YouTube channel to keep sellers current on risks, trends, and next steps.